Founder · Operator · Thought Leader
Building what
comes next
in coffee.
CEO of Excelsa Coffee Inc — bringing the third bean to market. I help founders build the systems, clarity, and leverage to do things that haven't been done before.
Company
Excelsa Coffee
CEO & Founder
Mission
The 3rd Bean
Excelsa to the world
Response time
<2h
AI-filtered inbox
Based in
San Diego
Available globally
🎥
Video avatar coming soon
Olin Patterson
CEO · Excelsa Coffee Inc
AI online — ask me anything
Meet my AI
Can't get on a call?
Start here.
My AI knows how I think, what I've built, and how I work. Ask it anything — it'll tell you if we're a fit, and it flags every real conversation back to me.
What I offer
Experience you can
actually hire.
01
Founder Advisory
Strategic counsel for early-stage founders on building operations, go-to-market, and the decisions that actually matter at the start.
02
E-commerce Operations
Built and run Excelsa's commerce stack from the ground up — Shopify, fulfillment, subscriptions, and the systems behind them.
03
Business Systems
I build the dashboards, automations, and intelligence layers that let a small team operate like a much bigger one.
Writing
Ideas worth sharing.
☕
Coffee
Why the world needs a third coffee bean — and why now is the moment
Arabica and Robusta have dominated for a century. Excelsa is different — in flavor, in resilience, and in what it means for the future of coffee.
Olin Patterson · 8 min read
Building
What I learned building a DTC brand from zero
6 min read
AI Tools
The actual tools I use to run my business every day
5 min read
Life Systems
How I manage health, finances, and routines in one place
7 min read
Leadership
The only three decisions that matter when you're building alone
4 min read
Ready to work together?
Book a 30-minute intro call. Real conversation, no pitch.
Book a call →